Lesson 1
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This "How to Hire a PR Firm" course will walk you through, step-by-step, everything you need to do to find and hire the best public relations firm for you or your organization. There are thousands of PR firms in the world. This course will help you narrow down the right ones for you to approach, and then interview and then, ultimately, select one. Nothing is worse than attempting a new PR campaign with the wrong PR firm or no PR firm. That is why it is essential to go about your selection process in a rational way. 2nd of 3 micro-courses

We teach you how to SPEAK EFFECTIVELY to live audiences and to the news media. Whether you are giving a PRESENTATION or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.

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