Lesson 1
Users vs firms example: BMW
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Prof. Eric von Hippel 15.356 How to Develop Breakthrough Products and Services, Lecture 3: Users Working Together in Communities Are Powerful Innovators, Spring 2012, (MIT OpenCourseWare: Massachusetts Institute of Technology), http://ocw.mit.edu/courses/sloan-school-of-management/15-356-how-to-develop-breakthrough-products-and-services-spring-2012/lecture-videos/lecture-3-users-working-together-in-communities-are-powerful-innovators/ 13.08.2014 License: Creative Commons BY-NC-SA

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