Lesson 1
Strategic Market Approach - Partnering & Distribution
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In this session we look at the basic concepts and principles of marketing that are relevant for early stage start-ups. The speaker is John Worren, Special Advisor, MaRS Discovery District. John uses real-life examples to illustrate some of the following: What is particular about marketing technology products? Also:

  • Understanding the language of marketing for start-ups
  • Designing the marketing function in early stage companies
  • Creating marketing plans for companies with scarce resources

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