The company was formed in 1988 with the mission of helping our B2B clients grow their sales and develop their people.
Since then, we have done that for over 275 client companies and 93 national associations. View our client list. We have created a variety of sales training products and services, including pre-hire assessments for inside and outside sales people.
We have created, and delivered, training and development materials for counter sales people, inside sales people, field sales people, sales managers, and sales executives. Our materials are available in a variety of formats.
Our weekly Ezine, Thinking about Sales, is distributed to a weekly opt-in list of over 30,000.
Operating from our offices in Grand Rapids, Michigan, and Sarasota, Florida, we continue to help our clients grow their sales and develop their people.