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Lesson 1
What is Google AdWords?
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This course tells you everything you need to know about Google AdWords for the complete beginner. Learn how you can launch your very own successful campaign today! We cover topics like writing appealing and unique AdWords ads, and how to research keywords effectively. We talk about the different keyword match types and how to determine the most appropriate bidding strategy for each keyword in each ad group.You'll learn about using negative keywords in your Google AdWords accounts both at a campaign and ad group level, and how you can best leverage account organization techniques to improve your quality score. So what are you waiting for? Check out or AdWords tutorial 2014 today, and you'll be advertising on Google in a little over an hour! 1st of 6 micro-courses

    Tags:
  • google
  • adwords
  • beginner
  • advertising
  • strategy
  • keywords

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