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Lesson 1
Introduction to the Course
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Learn from a LinkedIn All Star!

LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting.

But wait!

LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages.

This condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page.

Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course.

Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style.

Using real-world examples, Deltina shows you hands-on how to:

  • Create a complete, professional, and optimized LinkedIn profile

  • Take full advantage of the latest options (like adding video) within your LinkedIn profile

  • Create a customized and optimized LinkedIn Company Page from scratch

  • Take advantage of all the features and settings on the LinkedIn platform

  • Add products and services to your LinkedIn Company Page

  • Create and manage LinkedIn groups

  • Integrate your LinkedIn profile and page with your online presence

  • Promote your LinkedIn page with plugins and advertising options

  • Find relevant connections and improve your LinkedIn search ranking through engagement

Worksheet and Resources Included!

Don't put your LinkedIn presence off any longer. Take the course today, and be a LinkedIn All Star in no time!

What are the requirements?

  • Internet connectivity is required.

What am I going to get from this course?

  • Learn methods for optimizing your LinkedIn profile for search and for getting recommendations

  • This course will teach you how to add images, video, and presentations to your LinkedIn profile

  • By the end of this course you will have a fully developed LinkedIn Company Page

  • Learn all the settings, features, and options on the LinkedIn platform

  • This course will show you how to create and manage LinkedIn groups

  • Learn to integrate your LinkedIn page with your online presence

  • This course will show you how to promote your LinkedIn page through ads and recommendations

  • Learn methods for finding relevant connections and improving your LinkedIn search ranking

What is the target audience?

  • Entrepreneurs, business owners, managers, executives

  • Job seekers, job recruiters, students

  • Social media strategists, Marketers, PR professionals

  • LinkedIn
  • LinkedIn Company Pages
  • Business owners
  • managers
  • executives
  • job seekers
  • entrepreneurs
  • marketers
  • social media strategists
  • students
  • LinkedIn search ranking
  • LinkedIn profile

Образователен онлайн проект от водеща образователна платформа и най-престижните университети в света. Ексклузивен партньорски проект на територията на България от Coursmos (Калифорния, САЩ) и Escape Room Varna (Варна, България).

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