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Lesson 1
WARM WELCOME, course introduction & how to get the most out of the course
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Public Relations (PR): reach 100,000+ potential clients with fantastic strategies to get publicity & press coverage ASAP.

How to write better headlines that increase click-through rates

10 actionable strategies to get press coverage as early as this week

Press release example and template


This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities.

The course is interview-based. In the course I interview Bert Martinez, a veteran of the publicity space. He shares many advanced tactics for generating publicity and press coverage for your business.

The course is almost all video lectures and should take between 1-2 hours to complete. The course is split up into 17 tutorial lectures and a conclusion lecture. The 17 tutorials are from questions like how to get publicity for a business, a book, from celebrities, and much more.

As the person interviewing Bert, I can share that I learned a tremendous amount from the interview. That is why I decided to make this interview into a course. I personally found it that useful and insightful. If you are anything like me, you will be very excited to go out there and try to implement some of the strategies Bert shares during the interview for how to get press coverage and publicity.

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

What are the requirements?

English language proficiency

Interest in promoting your business

What am I going to get from this course?

Over 34 lectures and 2.5 hours of content!

You will understand how to get publicity for your business

You will understand how to effectively use your own media channels to get publicity

Learn 10 actionable strategies you can work on today to get publicity and press coverage

Lean high level strategies to get publicity

Learn how to get publicity for a book

Get help from the instructor if you have specific questions about your publicity efforts

Learn about local press clubs you can join in your city

Learn about using publicity stunts

Learn to use publicity to establish yourself as an authority

Understand how to build your own publicity channels so others see you as publicity

Get best links for SEO by getting publicity from great publications and websites

Save thousands of dollars by not having to hire a publicist and doing your own publicity

Build your brand by getting press attention, and stand out among your competitors

Get a great amount of extra exposure for your business

Make more money by getting more traffic for your website

What is the target audience?

  • Business owners

  • Aspiring entrepreneurs

  • Podcasters and YouTube hosts

  • Publicity
  • Public Relations
  • Press Coverage

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

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